Fox 4

To design a modern, robust toolkit of animations that express the brand identity of FOX 4 Kansas City as a leading provider of credible and locally relevant news. We believe that if the brand, the content, and the look of a station provides an engaging experience, then audiences will emotionally and intellectually connect with it. We set out to raise the bar on content delivery. Every element of the branding package was designed to promote quality storytelling and to engage with existing viewers as well as reach the younger demographic. The result was a rich visual system of motion graphic animations that combine local photography with adaptive design elements. The fresh, new look creates a viewing experience that is immersive, up-to-date, and sets FOX4 Kansas City apart from competitors in the market.

Created at KTLA 5

Creative Direct: Marshall Hites

Art Direct: Nelly Achkhen Sarkissian

Design/Animation: Nelly Achkhen Sarkissian, Yachen Cui, Roberto Mapp